I work with digital marketing across lead generation, inbound, outbound, paid media, and AI-assisted workflows.https://nclaursen.dk/https://nclaursen.dk/blog/a-thought-on-ai-and-conversion-rate-optimization/https://nclaursen.dk/blog/a-thought-on-ai-and-conversion-rate-optimization/A practical view from Conversion Boost Copenhagen on AI for conversion rate optimization: reduce hallucinations with structured data, agent workflows, and safeguards.Thu, 19 Mar 2026 00:00:00 GMThttps://nclaursen.dk/blog/ab-testing-is-easy-interpreting-isnt/https://nclaursen.dk/blog/ab-testing-is-easy-interpreting-isnt/A practical A/B test interpretation guide: power analysis, sample size, p-value and confidence interval reading, sequential testing, and SRM checks.Wed, 18 Feb 2026 00:00:00 GMThttps://nclaursen.dk/blog/ai-agents-for-marketing-workflows-codex-claude/https://nclaursen.dk/blog/ai-agents-for-marketing-workflows-codex-claude/A practical guide to AI marketing workflows: how to turn prompts into reusable skills with clear inputs, stages, QA checks, and examples for SEO, content, CRO, and ads.Tue, 17 Mar 2026 00:00:00 GMThttps://nclaursen.dk/blog/codegarden-2019-h5yr/https://nclaursen.dk/blog/codegarden-2019-h5yr/A practical recap from Codegarden 2019 covering Umbraco 8, team learning, empathy, accessibility, and the community side of the event.Tue, 28 May 2019 00:00:00 GMThttps://nclaursen.dk/blog/cro-without-enough-traffic-for-ab-testing/https://nclaursen.dk/blog/cro-without-enough-traffic-for-ab-testing/A practical low-traffic CRO playbook for marketers: when A/B tests are underpowered, use evidence-weighted decisions, qualitative research, and high-confidence landing page improvements.Wed, 13 May 2026 00:00:00 GMThttps://nclaursen.dk/blog/den-ultimative-guide-til-linkedin-ads/https://nclaursen.dk/blog/den-ultimative-guide-til-linkedin-ads/A practical LinkedIn Ads guide for B2B marketers: when the channel fits, how to think about budget and targeting, and how to avoid wasting spend.Wed, 27 Sep 2023 00:00:00 GMThttps://nclaursen.dk/blog/how-to-audit-your-content-for-retrievability/https://nclaursen.dk/blog/how-to-audit-your-content-for-retrievability/Run a practical AEO content audit for retrieval-ready content with checks for eligibility, extractability, composability, attribution, and AI answer readiness.Thu, 26 Feb 2026 00:00:00 GMThttps://nclaursen.dk/blog/how-to-prompt-chatgpt-practical-framework/https://nclaursen.dk/blog/how-to-prompt-chatgpt-practical-framework/Use this practical ChatGPT prompt framework to write clearer prompts with role, task, constraints, examples, and output format.Thu, 05 Oct 2023 00:00:00 GMThttps://nclaursen.dk/blog/hvordan-ansaetter-man-sin-egen-chef/https://nclaursen.dk/blog/hvordan-ansaetter-man-sin-egen-chef/An unconventional job search experiment: reverse the hiring process, publish what you want, and let your network surface the right opportunities.Wed, 07 Dec 2016 00:00:00 GMThttps://nclaursen.dk/blog/raspberry-pi-retroradio/https://nclaursen.dk/blog/raspberry-pi-retroradio/How I rebuilt a 1940s Bang & Olufsen radio into a modern streaming device using a Raspberry Pi and Volumio.Tue, 01 Aug 2017 00:00:00 GMThttps://nclaursen.dk/blog/recap-af-codegarden-2018/https://nclaursen.dk/blog/recap-af-codegarden-2018/My first Codegarden recap: Umbraco community, festival energy, V8 and headless previews, and practical lessons I took home.Sat, 26 May 2018 00:00:00 GMThttps://nclaursen.dk/blog/retrieval-stack-aeo-geo-how-it-actually-works/https://nclaursen.dk/blog/retrieval-stack-aeo-geo-how-it-actually-works/A practical AEO/GEO guide to structuring content for AI retrieval, with a five-layer Retrieval Stack for making pages easier to retrieve, assemble, and cite.Wed, 25 Feb 2026 00:00:00 GMThttps://nclaursen.dk/blog/skab-en-skraeddersyet-chatgpt-assistent/https://nclaursen.dk/blog/skab-en-skraeddersyet-chatgpt-assistent/A practical guide to building a tailored ChatGPT assistant for sales and marketing work, with a focus on structure, context quality, and safe usage.Mon, 11 Mar 2024 00:00:00 GMThttps://nclaursen.dk/blog/umbraco-webhooks-airtable-ai-content-library/https://nclaursen.dk/blog/umbraco-webhooks-airtable-ai-content-library/Learn how to send Umbraco content to Airtable with webhooks and Zapier, keep it synced, and build an AI-ready content library you can search, query, and improve.Sun, 22 Feb 2026 00:00:00 GMThttps://nclaursen.dk/blog/utm-tracking-breaks-more-often-than-you-think/https://nclaursen.dk/blog/utm-tracking-breaks-more-often-than-you-think/A practical guide to UTM tracking best practices, naming conventions, GA4 reporting, clean examples, and the small mistakes that break campaign attribution.Thu, 19 Feb 2026 00:00:00 GMT